Mission:
The product was orignally selling great under a different brand name, and had to be taken off shelves due to a supply chain issue.
The founder came to us and wanted to reboot the brand with everything he had learned, and was open to massive improvements.
The team was open to guidance on flavors, taste profile, packaging and advertising so we dove into all of it.
Definition:
We uncovered the alcohol in this product is made from fermented orange peels. This qualifies it as a wine! This little overlooked detail allows the product to sell in a much wider distribution than similar products made with spirits.
We quickly decided the packaging needed to function like a billboard and pull viewers into the can.
Fruition:
First we overhauled the flavors and bought in an all-star mixologist to ensure the flavors would be as good as the packaging.
We developed the brand and packaging to celebrate the all-natural ingredients and real, bar-quality taste. The work helped bring in investors, give confidence to distributors and helped open thousands of retail locations with consistent sell-through.
Taste. It's everything.
MARGARITA
Let’s get this party started! Our Margarita has a top shelf attitude and a Cadillac feel. Just a perfect pinch of salt rounds out the mouthwatering celebration of flavors your taste buds have been waiting for. Let the fiesta begin!
SWEET TEA LEMONADE
Taste the sunshine in our Sweet Tea Lemonade! Give in to the smooth flavors of bourbon, real black tea and lemonade, add good times with your favorite people… your sweet life awaits.
MOJITO
Good Vibes Only! Our Mojito gives an enlightened lift to raise your spirits. Blending the taste of high quality rum, lime, and refreshing mint, this bright cocktail is the perfect mix that brings your taste buds an experience that can’t be denied!
STRAWBERRY MARGARITA
Let the flavors dance and don’t hold back when you experience crushed fresh strawberries with our brilliant Margarita. Drink in endless summer while waves tickle your feet. Isn’t it dreamy?
MOSCOW MULE
This Mule is everything you want, buoyant bubbles, bold ginger, fresh lime and a KICK your taste buds will never forget. Take a bite and savor your best life. You deserve this.
JAMAICAN PUNCH
Take a tropical vacation that ignites your soul and awakens your love for adventure! This complex Tiki inspired Punch features the flavors of the tropics and our very own house made Spiced Falernum. One Love, One Heart, let’s get together and feel the joy of our Jamaican Punch. Close your eyes, take a sip, and feel the breeze take you away.
MARGARITA
Let’s get this party started! Our Margarita has a top shelf attitude and a Cadillac feel. Just a perfect pinch of salt rounds out the mouthwatering celebration of flavors your taste buds have been waiting for. Let the fiesta begin!
SWEET TEA LEMONADE
Taste the sunshine in our Sweet Tea Lemonade! Give in to the smooth flavors of bourbon, real black tea and lemonade, add good times with your favorite people… your sweet life awaits.
MOJITO
Good Vibes Only! Our Mojito gives an enlightened lift to raise your spirits. Blending the taste of high quality rum, lime, and refreshing mint, this bright cocktail is the perfect mix that brings your taste buds an experience that can’t be denied!
STRAWBERRY MARGARITA
Let the flavors dance and don’t hold back when you experience crushed fresh strawberries with our brilliant Margarita. Drink in endless summer while waves tickle your feet. Isn’t it dreamy?
MOJMOSCOW MULEITO
This Mule is everything you want, buoyant bubbles, bold ginger, fresh lime and a KICK your taste buds will never forget. Take a bite and savor your best life. You deserve this.
JAMAICAN PUNCH
Take a tropical vacation that ignites your soul and awakens your love for adventure! This complex Tiki inspired Punch features the flavors of the tropics and our very own house made Spiced Falernum. One Love, One Heart, let’s get together and feel the joy of our Jamaican Punch. Close your eyes, take a sip, and feel the breeze take you away.
Let’s get this party started! Our Margarita has a top shelf attitude and a Cadillac feel. Just a perfect pinch of salt rounds out the mouthwatering celebration of flavors your taste buds have been waiting for. Let the fiesta begin!
